Asos Assembles

A festival of talks, immersive experiences + installations for Asos’ internal workforce. Curated and made in collaboration with important voices and community ambassadors to inspire, educate and challenge.

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A programme of inclusive and meaningful conversations took place on stages made from ASOS dead stock and recycled packaging. A hidden arena was revealed for a live show and catwalk.

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Highlights included; Collaborating with streets kitchen where guests co-made a meal for the homeless. Creating a pop up shop where guests donate their time to charity. Enlisting Charlie Craggs to create a Nail Transphobia salon and working with Ruby Pseudo to accurately recreate bedrooms of customers across the globe. 

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Concept + Experience Design. Curation of Speakers + Collaborators.
Creative direction of Set and Content Design.

Collaboration X Wonderland Agency + ASOS Creative Team.

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