Sky Upfront

A takeover of the Tate Tanks to create a star studded cinematic experience to review their past years success’ and introduce the next years upcoming shows.

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An exclusive experience from start to finish. From an illuminated red carpet entrance and projections covering the iconic Tate ramp to renowned photographer Greg Williams capturing the party goers. A huge bespoke set build project where every detail was considered.

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One tank was transformed into a custom tiered seated cinema and hosted a live show packed with celebrity panels, trailers and live performances hosted by Chris Evans.

Another tank was a party space filled with a set and stage and interactive replicas of sets from some of SKY’s most popular shows. In bed with Catherine the Great photo booth with original bed and actors in full costume. Riviera inspired living gardens with interactive catering. Live performances with Ellie Goulding and Maya Jama.

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Concept. Creative direction. Set design.
Collaboration with Wonderland Agency.

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Asos Assembles